Brand Identity + Graphic Design

Combining bistro cool with iron grit, the logo for GUS, David Ferguson’s acclaimed new restaurant, captures the chef’s personal style and the unique French/Mex fusion of the menu.
It looks good burned in wood, stamped on paper, etched in glass, printed on t-shirts and surrounded by the wood and leather that dominate the decor of the restaurant.
It’s simple. It’s rustic. It’s his nickname. It’s a logo suited for a chef who prepares his famous Caesar salad in the same wooden bowl his grandmother used.

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