Dowser

Brand Identity + App Design

It’s a wine glass. It’s a map marker. It’s a wine glass inside a map marker. Dowser’s straightforward logo echoes the app’s key functionality as a booze locator.
Designed as a tool to find the closest LCBO, Beer Store, or SAQ, the app uses colour-coded icons to quickly identify the many different outlets and a simple UI makes getting the details a snap.
As the brainchild of UX/IA expert Geoffrey Weeks, Dowser continues to help people find their spirit and the straightforward design eliminates any hiccups.

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